Foursquare
54 Case Studies
A Foursquare Case Study
Bliss Spa, which operates 21 luxury locations and sells products in 3,000 stores across 26 countries, needed to convert nearby shoppers into customers for its second-floor SoHo, NYC location that was easy to miss from the street. To solve this visibility problem they partnered with Foursquare and used Foursquare Ads to target people passing nearby.
Foursquare ran targeted Foursquare Ads that drove immediate, measurable responses: Bliss paid $4.60 per customer visit, with average customer spend about $118 (range $36–$200), a cost-per-tap of $1.38, and an average return on investment of nearly 2,500%. Lisse Grullemans reported the program was easy to use and delivered strong, high-ROI results for Bliss Spa.
Lisse Grullemans
Bliss Spa