Case Study: Barcode achieves 432% ROI and drives on-the-go DC customers with Foursquare

Barcode - Customer Case Study

Barcode is a restaurant, bar, and nightclub in Washington, DC, whose owner Antonis Karagounis faced the challenge of attracting short-stay and transient visitors—business travelers and convention attendees—who are hard to reach with traditional digital ads. Barcode turned to Foursquare and its location-driven ad product to engage customers who are on the go and already searching for nearby options.

Using Foursquare Ads, Foursquare helped Barcode drive highly targeted foot traffic at a low acquisition cost: $3.76 paid per customer visit versus an average customer spend of $20, yielding about a 432% return on investment. Foursquare’s community-driven recommendations and proximity targeting proved effective for Barcode in converting transient visitors into paying customers.