Case Study: Barcade acquires new customers for $1.71 each and achieves 1070% ROI with Foursquare Ads

Barcade - Customer Case Study

Barcade, known for classic ’80s arcade games and craft beer with locations in New York, Brooklyn, Jersey City and Philadelphia, faced the ongoing challenge of attracting new customers and tracking how its advertising budget was spent. To solve that, the owner turned to Foursquare and began using Foursquare Ads to target potential patrons and measure campaign performance.

Foursquare ran targeted Foursquare Ads that brought in new visitors at a cost of $1.71 per customer; with an average customer spend of $20.00, Barcade achieved a reported 1070% return on investment. According to Barcade, Foursquare’s targeting delivered measurable, profitable foot traffic — so effective that “if they even bought one beer, it goes towards paying for the ad itself.”

Barcade

Paul Kermizian

Barcade