Case Study: Ashley boosts store visits with Foursquare attribution

Ashley increases store visits by 37% with Foursquare

Ashley, a furniture retailer, struggled to reach and engage customers through traditional TV advertising. To improve reach and drive traffic to its stores, the company partnered with Roku and utilized Foursquare's location technology platform for measurement.

The solution involved running video ads on Roku to target key audiences. Foursquare was then used to measure the campaign's impact on in-store traffic. The results showed that Roku users were 37% more likely to visit a physical store after campaign exposure, and the cost per store visit decreased by 18% from a previous campaign.

Ashley