Case Study: BON & VIV boosts NFL brand awareness with Foursquare geo-targeting

Anheuser-Busch InBev geo-targets Bon & Viv ads at NFL stadiums

BON & VIV, part of Anheuser-Busch InBev, wanted to create awareness that their product was being sold in NFL stadiums and strengthen brand association with football fans. They partnered with Foursquare and used real-time audience segments to geo-target fans attending games at 27 NFL stadiums leading into the playoffs.

Foursquare delivered 7.5 million mobile ads and measured effectiveness with an in-app survey. The campaign drove a 31% lift in brand recall, a 28% lift in ad recall, and an 18% lift in purchase intent, showing strong measurable impact for BON & VIV.

BON & VIV