Case Study: Adagio Teas achieves 360% ROI and boosts in-store visits with Foursquare Ads

Adagio Teas - Customer Case Study

Adagio Teas, a specialty tea and gifts retailer with three stores in the Greater Chicago area, needed to drive more foot traffic to its retail locations. Marketing lead Michael Cramer found other digital channels like Facebook and Yelp were hitting people at home or work and not prompting immediate store visits, so Adagio Teas turned to Foursquare and specifically Foursquare Ads to reach customers while they were out and about.

Foursquare ran location-targeted Foursquare Ads that drove nearby, on-the-go consumers into stores at an average cost of $5.65 per visit. With an average in-store spend of $26, Adagio Teas achieved a 360% return on ad spend, a measurable lift that convinced the company to continue using Foursquare Ads.

Adagio Teas

Michael Cramer

Adagio Teas