Case Study: AB InBev grows its premium client base with Foursquare Places

AB InBev Relies on Foursquare Places to Discover New Points of Sale

AB InBev partnered with Foursquare to support its expansion across Argentina, Brazil, Mexico, Peru, and the U.S. The company needed a clearer view of both on-premise and off-premise sales opportunities, including traditional venues like bars and restaurants as well as emerging non-traditional locations such as hotels and barber shops. Using Foursquare Places, AB InBev aimed to identify and prioritize the best new points of sale.

Foursquare provided AB InBev with its Places Database via flat file delivery to enrich and validate the company’s internal POI data. AB InBev used Foursquare’s location attributes—such as category, price, rating, popularity, reviews, and social presence—to rank high-value locations and target premium prospects more effectively. As a result, AB InBev reported a 40%+ increase in its premium client base.

AB InBev