Case Study: AB InBev increases its premium client base with Foursquare Places

AB InBev increases premium client base by 40% with Foursquare

AB InBev needed a clear picture of both traditional and non-traditional points of sale as it expanded its assortment sales across several markets in the Americas. To discover and prioritize new sales locations to grow its premium client base, the company partnered with Foursquare and utilized its Foursquare Places database.

Foursquare provided its Places data via Flat File delivery, which AB InBev used to vet and enhance its internal POI database. By leveraging Foursquare's rich location attributes like category, popularity, and ratings, AB InBev could accurately identify and target the most promising venues. This solution helped AB InBev achieve a more than 40% increase in its premium client base.

AB InBev