Case Study: a leading Canadian home improvement retailer drives store visits with Foursquare Attribution

a leading Canadian home improvement retailer drives measurable store visits with Foursquare Attribution during Spring 2023

The customer, a leading Canadian home improvement retailer, sought to measure the impact of its Pinterest advertising on driving store visits during the critical Spring season. To understand this business outcome, they partnered with vendor Foursquare and utilized its Attribution product.

Using Foursquare Attribution, the retailer established a visitation benchmark and identified which parts of their Pinterest strategy generated the most incremental store visitors. Foursquare provided actionable insights that enabled the customer to optimize their campaign performance.