Case Study: 7-Eleven drives in-store visits and boosts Gen Z brand favorability with Foursquare Attribution

7-Eleven Leverages FSQ Attribution to Reach Consumers Online and Drive In-store Visitation with Pinterest Ads

7-Eleven partnered with Foursquare to help rebrand its iconic Slurpee drinks for a new generation, especially Gen Z. The challenge was to build brand awareness online and encourage more people to visit 7-Eleven stores in person, using Pinterest ads as the engagement channel.

Foursquare’s FSQ Attribution was used to measure the impact of Pinterest Showcase ads on in-store visitation. The campaign drove a 2% lift in total store visits, including a 60% lift among people who had visited 7-Eleven a few times in the past year and a 20% lift among those who had not visited in the past year, while also increasing brand favorability by 3.5% among 18- to 24-year-olds.

7-Eleven