Case Study: 7-Eleven boosts store visits and brand favorability with Foursquare Attribution

7-Eleven drives a 2% lift in store visits with Foursquare

7-Eleven sought to rebrand its Slurpee drinks to boost brand awareness and increase store visits with a new generation, Gen Z. To achieve this, the company partnered with Foursquare and utilized its Attribution product to measure the effectiveness of its online advertising efforts.

Foursquare's solution provided the measurement capabilities to track how Pinterest ads drove in-store traffic. The campaign was highly successful, driving a 2% lift in total store visits. This included a 60% lift among infrequent past visitors and a 20% lift among people who had not visited a 7-Eleven in the past year. Foursquare's attribution also measured a 3.5%+ lift in brand favorability from 18-to-24-year-olds.

7-Eleven