Case Study: Via achieves 14% more ride approvals and 66% fewer chargebacks with Forter

Via approves more rides with real-time, automated fraud prevention

Via, a transportation technology company operating with more than 150 partners in 20 countries, was losing rides and risking customer churn due to fraud-related friction. Their previous risk-scoring system missed account-creation fraud and falsely flagged loyal riders, forcing manual reviews, deactivations, and higher chargebacks, so Via engaged Forter and its real-time automated fraud prevention platform.

Forter implemented a real-time, automated solution using behavioral data and advanced analytics to assess new and existing riders and process requests instantly. As a result, Forter helped Via increase approval rates by 14%, reduce chargebacks by 66%, eliminate manual review (saving about 20 hours per week), process more ride requests in real time, and cut cancelled trips through more accurate decisioning.

Via

Drew Marconi

VP of Marketplace Ops