Case Study: SmartBuyGlasses.com achieves increased approvals and reduced chargebacks with Forter's automated fraud prevention

SmartBuyGlasses.com sees more approvals with automated fraud prevention

SmartBuyGlasses, a leading designer eyewear e-retailer with 100,000+ SKUs shipping to over 100 countries, faced frequent false declines, high manual review workload, and rising chargebacks from a rules-based fraud system that limited growth and customer trust. To solve this, SmartBuyGlasses partnered with Forter for automated, real-time fraud decisioning and access to Forter’s Persona Graph and machine-learning platform.

Forter automated the fraud decision process, eliminating nearly all manual reviews and approving more legitimate orders while blocking fraudsters in real time. The partnership delivered measurable impact: approvals rose by 8%, customer complaints about false declines were almost entirely eliminated, chargeback rate fell 59% and chargeback losses improved by over 95%, allowing SmartBuyGlasses to scale more efficiently and grow revenue.

SmartBuyGlasses

Doron Kalinko

Chief Executive Officer and Co-founder