Case Study: Reebok achieves higher approvals, increased ROI, and reduced chargebacks with Forter

Reebok Increases Approvals, ROI with Forter

Reebok faced rising friction in its digital storefront when an outdated fraud prevention system caused low approvals and false declines, harming customer experience. To address this, Reebok partnered with Forter to automate fraud decisioning across its online transactions and remove manual reviews that were slowing operations.

Forter fully automated the fraud decision process for Reebok, which increased approvals by 12.6%, delivered a gross ROI of 1,362%, and cut the chargeback rate to 0.02%. By eliminating manual reviews, Forter freed Reebok’s teams to focus on customer satisfaction, scaled fraud protection with business growth, and helped boost revenue and improve the overall customer experience.

Reebok

Neil Gole

Sr. Director of Platforms and Operations