Case Study: Rainbow (fashion retailer) achieves 100% automated fraud decisions and a 99.3% approval rate with Forter

Rainbow Approach to Fraud Management Powers Seamless Shopping Experience for Customers

Rainbow, an international apparel retailer headquartered in Brooklyn, NY with more than 1,000 locations, found its legacy rules-based fraud system too blunt and time-consuming. Seeking full automation without sacrificing accuracy, Rainbow partnered with Forter and its Payment Fraud Protection Solution to offload fraud decisioning.

Forter deployed its Payment Fraud Protection Solution—leveraging machine learning and proprietary soft-linking—to fully automate approve/decline decisions at the point of transaction. The Forter implementation delivered 100% automated decisions, a 99.3% approval rate, and a 56% year‑over‑year reduction in chargebacks, streamlining checkout and reducing time spent on fraud management.

Rainbow

Michael Hoffman

Director of E-Commerce and Customer Service