Case Study: PUMA North America boosts approvals and reduces fraud with Forter

PUMA North America boosts approvals 3.9% with Forter

PUMA North America faced the challenge of managing a growing digital commerce business while its customer service team was overwhelmed by manual investigations into fraud and policy abuse. This was harming the experience for genuine customers and threatening the company's bottom line. To address this, PUMA partnered with vendor Forter for a fraud and abuse prevention solution.

The solution from Forter provided PUMA with the ability to automate its review process, confidently manage abuse, and block bot attacks. This allowed the customer service team to focus on more valuable work. The results included a 3.9% increase in approval rates, $3.15 million saved from bot attacks, and a chargeback rate of only 0.04%, helping Forter safeguard revenue and improve the customer experience.

PUMA North America