Case Study: Priceline achieves 55% fewer declined transactions and 52% fewer fraud chargebacks with Forter

Priceline Says ‘Yes’ to More Travel Deals

Priceline, the online travel agency based in Norwalk, CT, was facing growing payment fraud from widespread data breaches that threatened bookings and the customer experience. To balance stronger safeguards with a friction-free booking flow across airfare, hotels, car rentals and packages, Priceline partnered with Forter and implemented Forter's real-time, persona-centric fraud prevention solution.

Forter augmented Priceline’s risk engine with machine-learning and analyst-backed, real-time risk recommendations to stop fraud at both the account and point-of-sale levels. Forter’s solution reduced airline declined transactions by 55% and hotel fraud chargebacks by 52%, lowered decline rates and chargebacks, preserved one-second, frictionless checkouts, and helped Priceline recover revenue while growing with lower risk.

Priceline

Eric Lorenz

Vice President of Finance and Operations