Case Study: Priceline achieves friction-free travel booking with Forter

Priceline balances safe travel booking with Forter in under 1 second

Priceline, a major online travel agency, faced the challenge of preventing fraud while supporting fast, same-day worldwide bookings. They needed to maintain a seamless customer experience across their platform without adding friction. To address this, Priceline partnered with the vendor Forter and implemented their fraud management solution.

Forter's persona-centric solution provided real-time fraud prevention decisions in under one second. This approach allowed Priceline to reduce chargebacks and decrease decline rates, effectively balancing strong fraud safeguards with a friction-free experience for their customers.

Priceline