Case Study: Nutrisystem achieves major chargeback reduction and frictionless approvals with Forter

Nutrisystem Finds a Healthy Approach to Reducing Fraud & Keeping Customers Happy

Nutrisystem, a leading health and wellness and weight-loss provider, was struggling with a rising chargeback rate above 1% and more than $300,000 in potential Mastercard and Visa penalties after migrating to digital commerce. Their rules-based fraud system produced many false declines and time-consuming manual reviews that hurt sales, customer experience, and operational efficiency. To fix this, Nutrisystem partnered with Forter and implemented Forter’s Trust Platform and real-time, fully automated eCommerce fraud prevention.

Forter’s solution provided instant decisioning to block fraudsters and approve legitimate customers, preserving a frictionless subscription experience while protecting revenue. As a result, approvals increased from 97.0% to 99.95%, declines were reduced by 98.3%, monthly chargebacks fell by more than 90%, and $300,000+ in pending penalties were avoided; the program delivered a 400%+ ROI, eliminated manual reviews, lowered shipping and supply-chain pressure, and boosted customer loyalty.

Nutrisystem

Nitin Chaudhary

Global CTO