Case Study: Mobvoi achieves 15% revenue boost with Forter's automated fraud prevention

Mobvoi realizes 15% revenue boost by automating fraud management

Mobvoi, a China-based AI and consumer electronics company selling products like TicWatch in 137 countries, faced lost sales and poor user experience from a rules-based fraud system that flagged 10% of legitimate customers for manual review—often taking more than 12 hours to resolve. To address this, Mobvoi turned to Forter’s identity-based, real-time fraud prevention solution to automate decisions and reduce friction in the checkout flow.

Forter implemented a real-time, automated, and scalable fraud prevention system within weeks, eliminating manual reviews and freeing customer service staff for core tasks. As a result, Mobvoi’s approval rate rose from 85% to 95% (driving a 15% revenue boost), chargebacks fell from 1.5% to 0.1% (with Forter guaranteeing chargeback liability), and operational costs and review delays were effectively removed.

Mobvoi

Michael Wang

Head of Online Sales