Case Study: Manolo Blahnik achieves a 99% approval rate and smoother online checkout with Forter

Manolo Blahnik steps into a new era of online shopping with their approach to fraud prevention

Manolo Blahnik, the London‑based luxury shoe and accessories brand, faced a growing e-commerce challenge: legitimate customers often use multiple addresses or request shipments to hotels, triggering “high risk” flags that, under rules-based systems and manual review, led to declined orders, frustrated buyers, lost sales, and reputational risk. To solve this, Manolo Blahnik partnered with Forter to implement an automated, real-time fraud management solution that could accurately distinguish fraud from legitimate, complex customer behavior.

Forter deployed its identity‑based, real‑time decisioning and leveraged data from a global network of consumers to reduce false declines and speed checkout. As a result, approval rates rose by more than 10% to 99%, friction at checkout decreased, customer satisfaction and revenue improved, and Manolo Blahnik’s e-commerce team could shift focus from fraud reviews to business growth and market expansion.

Manolo Blahnik

Kristina Blahnik

Chief Executive Officer