Case Study: L'Occitane achieves 99% approval rates and near-zero chargebacks with Forter

L’OCCITANE Increases Approvals and Optimizes Efficiency

L'Occitane, a global beauty and wellness retailer, was facing rising chargebacks that ate into profits and forced the company into a resource‑intensive, manual review process. To try to manage fraud they added internal rule‑based filters and relied on experienced staff, which slowed returns and created operational bottlenecks until they partnered with Forter and its automated fraud prevention capabilities.

Forter implemented fully automated decisioning with its Trust Platform and Chargeback Guarantee, eliminating manual reviews and enabling accurate forecasting. As a result, Forter helped L'Occitane push approval rates above 99%, reduce chargebacks to nearly zero, free up operations teams to focus on customer experience, and improve transaction approvals and sales.

L'Occitane