Case Study: ASICS achieves 11x ROI, higher approvals and 90% fewer chargebacks with Forter’s Fraud Management

Increased trust helps ASICS build a premium brand

ASICS, the global performance athletic brand, experienced triple‑digit growth that exposed shortcomings in a legacy, manual fraud‑review process—producing false declines, overwhelmed customer service, and rising chargebacks that threatened bank monitoring. To scale and reduce friction, ASICS selected Forter and its Fraud Management solution.

Forter implemented Fraud Management (a three‑month rollout, integrated with Salesforce Commerce Cloud), automating 100% of online transactions and enabling ASICS to increase approval rates from 95% to 99.52%, reduce declines by 4.52%, and cut monthly chargebacks by 90%, avoiding $250,000+ in penalties and delivering an 11x (1,100%) ROI while freeing teams to focus on customer experience.

ASICS

Sean Condon

VP of Omnichannel