Case Study: Fraser Hart achieves a 19% increase in approval rate (98.9% overall) with Forter

How Fraud Management Keeps Fraser Hart Customers Happy

Fraser Hart, a leading UK jeweller with 39 stores and a growing e‑commerce business, faced rising friction from its rule‑based fraud system that relied on manual reviews—slowing approvals, increasing false positives, and driving customers to contact the Customer Happiness team. To address this, Fraser Hart partnered with Forter and adopted Forter’s integrated, automated fraud prevention platform powered by machine learning.

Forter implemented a real‑time, automated decisioning solution backed by fraud experts and a global data network, enabling Fraser Hart to approve more transactions instantaneously and reduce manual reviews. The result: a 19% increase in approval rate and an overall approval rate of 98.9%, fewer calls to the Customer Happiness team, and smoother online expansion and revenue opportunities thanks to Forter’s platform.

Fraser Hart

Gail Banim

Director, e-Commerce & Digital Marketing