Case Study: GetYourGuide cuts chargebacks 5x and boosts conversions with Forter

GetYourGuide cuts chargebacks 5x and boosts conversions 1.22% with Forter

GetYourGuide, a global travel experiences marketplace, faced the challenge of scaling their business while managing increasing fraud risks like unauthorized payments and compromised accounts. Their manual, rules-based system created friction for legitimate customers and distracted their team. They partnered with Forter for an AI-powered fraud management and payment optimization solution to automate this process.

By implementing Forter's AI-driven platform, GetYourGuide was able to dynamically apply security measures like 3DS only where necessary, reducing checkout friction for trusted customers. The results were significant: a 5x lower chargeback rate, a 1.22% increase in conversion rates, and a 72% 3DS exemption rate for trusted users, all while maintaining compliance. Forter provided stronger protection and a smoother customer experience.

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