Case Study: Adore Beauty achieves 99%+ approval rates and reduces chargebacks to under 0.2% with Forter

Fraud Prevention The Key to Adore Beauty’s Long Term Growth

Adore Beauty, an Australian online beauty retailer processing more than 2 million orders per month with over 13,000 products, faced growing fraud challenges that slowed checkout and required manual reviews under its payment gateway’s rules-based system — limiting customer experience and blocking expansion into high-end categories. To scale safely, Adore Beauty turned to Forter’s automated, real-time, identity-based fraud prevention and decisioning solution.

Forter’s solution automated fraud decisions in real time, reducing manual reviews and freeing Adore Beauty to focus on growth and service. As a result, approval rates rose to consistently above 99%, chargebacks fell to less than 20 basis points, and the company was able to add high-end items, expand into New Zealand in 2019, and scale during COVID-19 — achievements Adore Beauty attributes directly to Forter.

Adore Beauty

Kate Morris

Founder and Executive Director