Case Study: James Allen achieves frictionless checkout and higher approvals with Forter

Forter's Friction-Free, Highly Accurate Fraud Prevention Keeps James Allen Delighted

James Allen, an online luxury jeweler, needed to prevent high‑value fraud on diamonds without degrading the premium checkout experience. Their expert fraud team relied on strict rules and manual reviews that blocked fraud but created friction—calls to customers and requests for extra ID—that cost sales and harmed the brand. To address this, James Allen turned to Forter’s Decision as a Service™.

Forter implemented real‑time, machine‑learning decisioning that reduced manual reviews and evaluated transactions both globally and locally. The solution delivered measurable impact: approvals rose to 99% (+1.5%), false positives improved by 21%, and chargebacks improved by 15%, resulting in smoother checkouts, fewer customer interruptions, higher conversions and reduced stress for the fraud team.

James Allen

Eileen Thomas

Operations, Logistics and Risk Management