Case Study: Eddie Bauer increases approvals and builds trust with Forter’s automated decisioning

Eddie Bauer Builds Trust, Increases Approvals with Automation

Eddie Bauer, the century-old apparel and gear retailer, faced rising fraud pressure as online orders surged and discovered its manual review process was outdated, unscalable, and costing revenue. To address this, Eddie Bauer partnered with Forter and adopted Forter’s fully-automated decisioning solution to modernize fraud prevention and protect the customer journey.

Forter implemented a fully-automated decisioning process (via its Trust Platform), eliminating manual reviews and allowing teams to focus on customer experience while approving more legitimate transactions. The deployment reduced false declines, increased approvals by 1.49%, delivered a 297% gross ROI, and blocked over $400K in known fraud attempts (accounting for 16% of declines), helping Eddie Bauer scale fraud prevention, boost revenue, and build customer trust.

Eddie Bauer

Steve Nicholas

Senior Director of Digital Commerce