Case Study: Eddie Bauer boosts approvals and reduces manual reviews with Forter

Eddie Bauer boosts approvals 1.49% with Forter

Eddie Bauer, a century-old apparel and gear retailer, faced a challenge with an outdated and unscalable manual review process for online fraud. This process was costing the company significant time and revenue. To address this, Eddie Bauer partnered with fraud prevention vendor Forter to automate its fraud decisioning.

By implementing Forter's fully-automated decisioning solution, Eddie Bauer eliminated manual reviews, allowing its teams to focus on customer service initiatives. The results were substantial, including a 297% gross ROI and a 1.49% increase in approval rates. Forter also declined over $400,000 in attempts from known fraudsters, directly recovering lost revenue and improving the consumer experience.

Eddie Bauer