Case Study: Deckers Brands achieves 98% approval rate and real-time automated fraud prevention with Forter

Deckers Puts Best Foot Forward By Automating Fraud Prevention

Deckers Brands, the global footwear and apparel company behind Ugg and Hoka, faced slow transaction approvals and delayed order fulfillment because it relied on a rules-based fraud system and manual reviews. To protect customer experience while scaling internationally, Deckers Brands turned to Forter for an integrated, real-time, identity-based fraud prevention solution that could tie into its Salesforce Commerce Cloud storefront.

Forter implemented a fully automated real-time decisioning platform that raised approval rates to more than 98%, reduced manual reviews, and sped up order processing and supply-chain allocation. Forter’s scalable APIs and certified Salesforce cartridge were deployed in four weeks, cut IT costs, enabled monitoring of promotion/coupon abuse, and supported Deckers Brands’ expansion from North America into EMEA and Japan.

Deckers Brands

Jesse Carstens

Global Director, eComm Operations