Case Study: Deckers Brands boosts approval rates and fulfillment efficiency with Forter

Deckers Brands boosts approval rates to 98% with Forter

Deckers Brands, a global footwear company, faced a challenge where its reliance on manual reviews and a rules-based fraud solution was slowing transaction approvals. This delay impacted order fulfillment and hindered the customer experience, which was especially critical during the company's international expansion. To address this, they turned to Forter for a fraud management solution.

The solution from Forter provided accurate, real-time decisioning that automated the fraud review process. This integration with Salesforce Commerce Cloud was completed within four weeks and reduced friction across the entire customer journey. As a result, Deckers increased its approval rates to 98%, significantly improving operational efficiency and supporting its international growth.

Deckers Brands