Case Study: ChicMe (Geeko Tech fashion brand) achieves 50%+ reduction in fraud declines and 5% higher payment success with Forter

ChicMe Optimizes Customer Experience, Supporting New Market Expansion

ChicMe, a Geeko Tech fashion brand expanding rapidly into Latin America (notably Mexico and Brazil), faced a surge in fraudulent transactions that squeezed margins, threatened banking relationships, and risked stalling market expansion. To protect the customer experience and restore reliable payment flows, ChicMe partnered with Forter, leveraging Forter’s global merchant data network and automated fraud decisioning (Forter’s Trust Platform and identity-based controls).

Forter implemented real-time, fully automated fraud decisioning across ChicMe’s markets, allowing fraudulent activity to be modeled and blocked while genuine transactions flowed smoothly. The Forter solution cut payment refusals due to fraud by more than 50%, raised payment success rates by 5% (in just four months), and removed fraud-related barriers that supported new market expansion and revenue growth.

ChicMe

Li Feng

Chief Technology Officer