Case Study: Atmos (global footwear retailer) boosts approvals and reduces cart abandonment with Forter

Atmos Increases Approvals While Reducing Cart Abandonment

Atmos, a global footwear retailer founded in 2000, was struggling with rising fraud and chargebacks as sneaker demand grew. Manual review and rules first deployed in 2019 were quickly circumvented, and adopting 3D Secure reduced fraud but caused a sharp increase in cart abandonment. Atmos turned to Forter and its real-time automated fraud decisioning (Forter’s Trust Platform) to resolve these challenges.

Forter automated 100% of Atmos’s fraud decisions, removing manual reviews and keeping the checkout experience fast for legitimate customers. The deployment required no operational changes and delivered measurable results: credit card approvals rose 19%, cart abandonment improved by 6%, and Atmos achieved an almost 99% approval rate while resolving chargeback issues with Forter’s guarantee.

Atmos

Yosuke Okayama

Director