Case Study: ASOS achieves higher checkout completion and PSD2 compliance with Forter

ASOS Optimizes Completion Rate, Ensures PSD2 Compliance

ASOS, the global fashion and beauty retailer operating across the EEA, was required by PSD2 to send transactions for 3DS authentication and had been routing 100% of digital commerce transactions to 3DS, which increased abandonment and lost sales. To tackle fraud while meeting regulatory requirements, ASOS partnered with Forter, deploying Forter’s fully‑automated decisioning and 3DS recommendation capabilities from its Trust Platform.

Forter implemented automated decisioning to maximize PSD2 exemptions, predict customer and issuer behavior, and intelligently recommend alternative attempts to recover failed payments. As a result Forter helped ASOS reduce the share of transactions sent to 3DS by 83%, contain 3DS failure and abandonment to 3%, reduce customer friction, improve conversion rates, and remain PSD2 compliant.

ASOS

Morgan McAlinden-Wall

Fraud Prevention Manager