Case Study: Culturati boosts survey completion rates with Forsta

Market research firm Culturati needed to keep their mobile-using survey participants engaged – in English and Spanish

Culturati, a market research firm, needed a better way to keep its survey participants engaged while supporting both English and Spanish. With 70% of surveys completed on mobile devices, the team also needed to improve data quality and make surveys work smoothly across languages and on the go. They turned to Forsta, using survey design, panel management, the multiple languages module, and the Go Mobile App.

Forsta helped Culturati build more intuitive multilingual surveys optimized for mobile use, making the experience easier for respondents and improving accuracy of collected data. As a result, engagement increased and survey completion rates rose by nearly 25%, with a reported 25% increase in satisfaction scores.

Culturati

Patrick Elms

V.P. of Research and Analytics