Case Study: Irwin Broh Research achieves faster, more strategic customer feedback reporting with Forsta

How our software helped marketing research and business consulting firm Irwin Broh Research (IBR) outrace the recession and the competition

Irwin Broh Research (IBR), a marketing research and business consulting firm, was hit hard by the Great Recession as much of its marine and powersport clientele cut spending. Its traditional customer feedback reporting had become too slow and inflexible for a market that needed faster, more customizable insights, so it turned to Forsta for help with deck creation, infographic dashboards, and PowerPoint batch reporting.

Forsta helped IBR replace quarterly-style reporting with flexible dashboards that let clients slice data by different variables, track trends over time, and review verbatim feedback more efficiently. The new approach helped IBR save two long-term clients, strengthened its value to existing accounts, and became a major selling point for winning new business, giving the company an edge over competitors.

Irwin Broh Research

Robert J. Rowe

Executive Vice President