Case Study: B2B International joins up data sources with Forsta to improve B2B research insights

How our software helped market research firm B2B International bring data from a range of sources together in one project base

B2B International, a market research firm, needed a way to understand trends and the impact of competition on falling market prices despite working with a relatively small B2B sample. Forsta helped them use survey design, panel management, Genius, and computer assisted telephone interviewing to strengthen their fieldwork and bring together data from multiple sources.

With Forsta’s multi-mode platform, B2B International combined online research, telephone interviews, and expert interviews into one project base, making it easier to gather richer data and present findings through dashboards, presentations, customer scorecards, and workshops. The results included one client running a survey across 12 countries in seven languages and another achieving a 16% revenue increase.

B2B International

Matthew Powell

Director