Case Study: Bright Marketing Research achieves 20% shorter surveys, 30% fewer drop-outs and 50% reduced scripting hours with Forsta Surveys

How Forsta technology led to shorter surveys with fewer errors in a single-page format

Bright Marketing Research (Bright MR), a provider of programming, data management and research operations, was tasked by a client to put a long survey onto a single page without losing any questions, survey logic or data validation. To tackle this, Bright MR turned to Forsta and its survey platform (Forsta Surveys), leveraging the platform’s open-source flexibility to enable rapid, custom development.

Using Forsta Surveys together with a React library, Bright MR built the Bright Adaptive Customer Experience (Bright ACE) single‑page application; the solution cut average interview length by 20%, reduced respondent drop-out by over 30%, halved scripting hours (50% reduction) and virtually eliminated respondent errors, delivering measurable cost savings and improved data quality. Forsta’s platform powered these gains and helped Bright ACE find new use cases beyond market research, such as faster, more accurate Patient Record Forms in healthcare.

Bright Marketing Research

Andrian Georgiev

VP Business Operations