Case Study: Fifth Dimension achieves qualitative depth at quantitative scale with Forsta

How Forsta technology delivered qualitative depth at a quantitative scale with hundreds of business leaders

Fifth-Dimension helped a leading Australian insurer tackle the complexity of B2B insurance, where wildly different businesses require very different risk products. The insurer needed actionable, qualitative insights at scale, so Fifth-Dimension used Forsta survey technology as the foundation to capture rich customer feedback across a diverse audience.

Fifth-Dimension built a conversational chatbot on the Forsta platform that adapted to open-ended responses and mimicked depth interviews while surveying hundreds of customers; the team continuously refined the response map to improve intelligence. The approach delivered 700 AI-assisted interviews, dozens of concepts tested, a prioritized innovation roadmap, deeper segment-specific insights and significant cost efficiencies — all enabled by Forsta.

Fifth-Dimension

Lyndall Spooner

Chief Executive Officer