Case Study: AcuPOLL achieves faster, more intuitive consumer insights with Forsta

How Forsta is helping research company AcuPOLL keep challenging the status quo

AcuPOLL partnered with Forsta to help deliver deeper, tailored insights to its clients more quickly, but needed a platform that could handle complex custom scripting, quota requirements, and question masking for large or intricate studies. Using Forsta’s survey design, panel management, feedback and data collection, and Studio reporting modules, AcuPOLL was able to support its research needs at speed.

Forsta helped AcuPOLL build a cognitive science-based research tool that captured participants’ impulses and emotions, along with facial recognition-optimized emojis for more natural responses. The result was a more intuitive research experience and stronger insights, with the partnership now spanning 10 years and 50,000 cases tested; 62% of people found it easier to respond, and 62% said it was easier to have a gut reaction.

AcuPOLL

Jeff Goldstein

President