Case Study: Unruly achieves video engagement scale and cost efficiency with Forsta

Helping Unruly become masters of video engagement

Unruly, an advertising technology company, wanted to scale its video engagement business by supporting large audiences, integrating with partner technologies, and delivering highly customized client data. Forsta helped them do this with tools including deck creation, a data repository, cross tabulation, infographic dashboards, and PowerPoint batch reporting.

With Forsta as the foundation, Unruly gained greater flexibility, stronger integrations, and more customizable reporting, all built on a single core survey. The results included major cost cuts and expansion of their product set, with measurable impact such as 2/3 of video views taking place outside YouTube and 91% of Ad Age 100 brands trusting Unruly to connect with audiences at speed and scale.

Unruly

Claire Robert

Product Manager