Case Study: Claire’s achieves 1M+ online piercing appointments and increased revenue with Forsta (Rio SEO)

Global jewelry and accessories retailer ramps up online appointment revenue with optimized listings and landing pages

Claire’s, the global jewelry and accessories retailer operating 2,000+ Claire’s stores and 190 ICING stores, faced the challenge of manually managing location data, duplicate listings, and inconsistent local pages across many markets. To streamline listings and landing pages and improve local search accuracy and customer experience, Claire’s engaged Rio SEO — part of Forsta — to manage its local presence using Rio SEO’s Local Experience Platform and services.

Forsta, through Rio SEO, implemented centralized listings distribution, optimized store landing pages, online appointment booking, and BOPIS attributes to create accurate, location-specific experiences. The results included 100% Google citation accuracy for Claire’s stores, over 1 million online piercing appointments booked, nearly 13% of revenue from BOPIS shoppers, double-digit month‑over‑month increases in locator traffic, and triple‑digit year‑over‑year growth in searches, views, and clicks.

Claire’s