Case Study: M/A/R/C Research cuts dashboard production time with Forsta

Bringing M/A/R/C the best of both worlds

M/A/R/C Research needed a way to handle complex brand-tracking data more efficiently. The marketing research firm was dealing with moving averages, weighted results, and hundreds of data points from multiple sources, while also spending extra time building separate dashboards for internal teams and clients. Forsta provided the tools to help, including deck creation, analytics, and infographic dashboards.

Using Forsta’s drag-and-drop dashboard software, M/A/R/C Research enabled non-programmers to build dynamic dashboards for complex data without relying on programmers. The result was a 50-60% reduction in dashboard production time, cutting build time from weeks to as little as a day and reducing quarterly update turnaround from three weeks to five business days. Forsta also helped M/A/R/C Research cut the number of people needed to create dashboards by about 50% and increase survey completion rates by 25%.

M/A/R/C Research

Randall Wahl

President