Case Study: Comscore achieves faster data delivery with Forsta

Audience and advertising measurement firm Comscore needed our help to save time – without sacrificing on data quality

Comscore, an audience and advertising measurement firm, needed a faster way to process and deliver data without losing quality. It also wanted a solution that would let both clients and internal analysts explore the data in more depth, using an off-the-shelf tool that could save time while maintaining confidence in the results.

Forsta provided Comscore with a multi-purpose dashboarding platform, including deck creation, cross tabulation, and infographic dashboards, plus editable PowerPoint exports and tools for open-end responses and cross tables. With Forsta, Comscore and its clients could review the same dashboards and insights, cut delivery times by at least a week per brand, and reduce data elimination and processing time by 4 days per brand.

ComScore