Form3
45 Case Studies
A Form3 Case Study
The customer, Avaya (then Nortel), sought to develop a next generation of IP phones that were innovative and ergonomic to differentiate them in the marketplace. Their challenge was to create a cutting-edge design with a reduced desktop footprint while maintaining brand consistency and the superior ease of use expected from their products. They commissioned the vendor, Form3, for industrial design and development.
Form3 implemented a revolutionary vertical design that significantly reduced the phone's size. Their solution included a visually enhanced interface, a two-piece navigational cursor, and proposed blue backlighting for the display. Throughout the development cycle, Form3 provided mechanical design assistance to resolve issues with the angle adjustment mechanism and other features. The result was a distinct, space-saving phone that maintained Avaya's brand identity and improved the user experience.