Case Study: Spordle achieves 142% ROI and 86% self-serve rate with Forethought

Spordle Scales Customer Support with 142% ROI

Spordle, a leading sports management ERP serving federations, clubs, associations, teams, leagues, and tournaments, faced a major customer support challenge as seasonal registration spikes drove ticket volume to overwhelming levels. With a small support team and a growing backlog, the company struggled to keep its help center content current and provide timely self-service, especially during peak periods. Vendor Forethought helped address these issues with its AI-powered support product, Solve.

Forethought implemented Solve as Spordle’s chat widget, using generative AI and Workflow Builder to deliver accurate, human-like answers in both English and French while enabling automated self-service. The results were strong: Spordle deflected 21,000 chat inquiries, achieved an 86% self-serve rate, and resolved more than 600 tickets in the first week. Three months after implementation, the deflected tickets delivered 142% ROI.

Spordle

Gilles Taillon

Director of IT