Case Study: MeUndies achieves 80% containment and 3.7x support capacity with Forethought

MeUndies hits 80% containment with Forethought

MeUndies, a Los Angeles-based underwear and loungewear brand, needed a scalable AI solution for customer support that could handle the complexity of its membership business and frequent changes to shipping and policy. Their previous tool was not intelligent or flexible enough. The vendor, Forethought, implemented its AI Agents service using Forethought Solve and Action Builder to address these challenges.

Forethought's omnichannel AI agents were deployed across chat and email, handling intent and resolving requests fully without human routing. The solution achieved an 80% containment rate, increased support capacity by 3.7x, and saw 25% member retention through a subscription management flow. Forethought provided the flexibility to handle volume spikes and keep the team operational during its busiest season.

MeUndies