Case Study: U.S. Bank achieves a better digital banking customer experience with ForeSee

U.S. Bank Uses Foresee to Pinpoint Customer Expectations in a Digital Banking Experience

U.S. Bank wanted to better understand and improve its digital banking experience as customers increasingly interacted through online and mobile channels. To build stronger customer listening and responsiveness, the bank turned to ForeSee to measure how users felt immediately after using its website and to benchmark its experience against companies across industries.

Using ForeSee’s insights, U.S. Bank improved site navigation and made online bill pay more customer-friendly. ForeSee helped the bank focus on the issues most important to satisfaction and overall experience, contributing to a stronger digital presence and a Temkin Group ranking of fifth out of 211 companies for online customer experience, just behind Amazon.

U.S. Bank

Jody Bhagat

Senior Vice President of Internet and Mobile Channel Group, U.S. Bank