Case Study: Vodafone boosts SMB market share with Fontech’s WiFi for Business solution

Vodafone disrupts the small & medium business market with its WiFi for business solution

Vodafone, one of the world’s largest mobile telecommunications companies, wanted to strengthen its convergent business offer in Spain and grow its weak fixed broadband share in the SMB segment. To do this, it needed an attractive, easy-to-deploy professional WiFi solution for small and medium businesses that could be bundled into its ONE PROFESSIONAL package.

Vodafone partnered with Fontech to launch “Vodafone WiFi for your business,” a Guest WiFi Professional service powered by Fontech’s WSMP platform. The solution enabled branded, secure customer WiFi, customizable login flows, and visitor demographic data for business owners, while allowing central management and fast integration into Vodafone’s existing operations. The service helped Vodafone enrich its SMB offer and support market-share growth, with the case study noting that Vodafone’s fixed enterprise share had risen from 8% to 13% following the Ono acquisition.

Vodafone