Case Study: Vodafone achieves award-winning ABM success with Foleon

Vodafone wins award and creates confirmed pipeline with Foleon

Vodafone, a large global technology organization, needed to make Royal Mail aware of its capability to support a significant business transformation, positioning itself as a key partner for the opportunity. The challenge was to hyper-personalize its approach to this specific high-value account. The vendor Foleon was used to create personalized digital content as part of this account-based marketing (ABM) strategy.

Differentiated, an agency working with Vodafone, used Foleon to implement a multi-channel ABM campaign. The solution involved highly targeted Foleon Docs, social media, and executive mailers to engage Royal Mail. The campaign generated a substantial confirmed sales pipeline, led to a meeting with Royal Mail's new CEO, and significantly enhanced Vodafone's reputation. For its work using Foleon, Differentiated won an award for the best use of ABM in B2B marketing.

Vodafone